A Simple Start
As with all great things in life, timing is everything. It may be hard to imagine that all that has been achieved at Schrader Cellars can be attributed to a well-timed vacation, but friends, it’s true!
In 1988, Fred Schrader was a thriving dealer in the world of art and antiques when his good friend and Christie's auctioneer, Brian Cole, invited him to the Napa Valley Wine Auction, a newly formed charity event. A lover of wine and adventure, Fred happily accepted the invitation and soon found himself enjoying delicious wines while spending time with some of the valley’s most notable founders.
Amazingly, this weekend getaway evolved into a 25-year love affair with the Napa Valley as well as launched his career in the wine industry.